Josephine’s

For an explosion of flavor, a sweet vibe and literally the coolest drinks in Mexico you go to Josephine’s. Depending on where you are in Mexico, you might have to drive 15+ hours, but it’s worth the visit!!
Late 2015 I was invited by Josephine’s (a specialty drink café in San Miguel de Allende, Mexico) to sit down and think to help create a vibrant, playful yet clean and professional brand. This is the biggest job I ever took on, and I still work closely with them to develop the branding. The brief was to translate the crack cocaine flavored products they sell here, into a visual language. We started from absolute scratch with logo’s, murals, ads, products, menus, and some hilarious meme’s – keep your eyes on your touchscreen and follow @josephines.mx!